“Attribution Detox™”
Not everything that counts can be counted. And not everything counted actually counts.
WHAT YOU’LL GET
Attribution Model Audit
See where your dashboards are misleading you and where vanity metrics are holding you back.
Customer Reality Mapping
Replace funnel fantasies with real-world decision-making journeys. How people actually choose, not how your CRM thinks they do.
Influence vs Attribution Diagnostic
Discover what nudges behaviour vs. what merely gets the credit. Because not every click deserves a trophy.
The Attribution-Free Zone™
Learn how to test ideas that defy direct attribution but drive long-term brand equity and irrational buying behaviour (the good kind).
Creative Confidence Reset
Rebuild your internal culture around insight, risk-taking and effectiveness—not just what’s measurable.
Attribution Rehab Plan
Tailored roadmap for detoxing your media strategy, stakeholder obsession with dashboards, and default-to-digital bias.
Who It’s For?
This is for marketers who know there’s more to strategy than dashboards and more to growth than retargeting ads.
It’s for:
CMOs tired of being asked to “prove” every penny before doing anything bold.
Founders who feel what’s working but need language and logic to sell it in.
Growth leaders who know their performance plateau has less to do with spend and more to do with what they’re spending it on.
Agencies and creatives who need a client-side ally who gets it.
If your idea needs a case study before it’s even live… you need Attribution Detox™.
“Want guaranteed ROI? Add a Kardashian. That’s a 1000x uplift.
Chalamet on his own? Maybe 20x. Put him next to a Jenner? Boom—5000x. Trust me, it’s science.”
Contact us to find out how to wean your business off metric addiction and start marketing like a human again.